We use cookies. Find out about cookies here. By continuing to browse this site you are agreeing to our use of cookies.

Acquisition Marketing Manager, New York Area

Created 08/01/2020
Reference 1223529
Category Marketing
Country United States
City New York Area
Zip 17401
Salary Competitive
ABOUT THE ROLE
Audible - an Amazon company and perpetual innovator - is looking for a highly data-driven and creative marketing manager, with a focus on member acquisition across the entire Amazon ecosystem and on all devices. As an integral member of the Audible Canada organization, our ideal candidate has a keen ability to analyze data, report insights effectively and has a passion for marketing and driving growth. This person will own campaign execution and have ownership as well as cross-functional coordination with teams in Product, User Experience, Business Intelligence, Creative & Brand, and Technology. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. This role is based in Newark, NJ, and reports to the Director of Amazon Acquisition Marketing, Canada.

KEY RESPONSIBILITIES
• Manage acquisition initiatives on Amazon.ca and Amazon devices from strategy through execution and reporting
• Guide creative development of campaign assets directly with design team from kick off briefing through to delivery, providing concise and timely feedback
• Partner with Product to ideate new member acquisition programs or feature improvements that differentiate Audible
• Own and manage third party marketing partnerships to drive revenue goals
• Partner with Member Marketing and Brand teams on new programs to drive qualified customer acquisition and engagement
• Conduct A/B and multivariate tests that will support the conversion of relevant Amazon prospects into trial members
• Foster and strengthen partner relationships across Amazon and Audible International marketplaces
• Partner with Customer Care team to glean insights that can optimize campaigns and flag any concerns from the customer feedback loop
• Others as defined by evolving business needs for a rapidly growing online business
• Responsible for managing automated Amazon email program and plan and execute manual email deployments that boost trials and test new targeting strategies to find untapped audiences

BASIC QUALIFICATIONS

• Bachelor's degree or similar required
• 5+ years of work experience in digital marketing
• Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
• Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies
• Strong strategy and analytics skills, with an advanced understanding of success metrics and segmentation
• Demonstrated understanding of site optimization, UX and persuasive marketing techniques in driving new member conversion
• Strong creative sensibilities and an aptitude to always look at marcomm through the eyes of the customer
• Exceptional attention to detail with advanced project management foundation
• Excellent verbal and written communication and presentation skills
• Strong analytical and Excel skills
• Experience with both desktop and mobile platforms

PREFERRED QUALIFICATIONS

• Amazon marketing experience
• MBA or graduate degree
• Hands-on experience with digital marketing tools, i.e. Adobe Analytics, Test & Target, Audience Manager
• Fluency in French

ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As the world's leading producer and provider of audio storytelling and spoken-word entertainment, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.

Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Employer Amazon

Get new jobs by e-mail